Wednesday, October 27, 2010
Neville Brody
Neville Brody is known as a graphic designer, typographer, art director and last but not least a brand strategist. In London, he went to College of Printing where he first studied graphics and typography. Brody's art is a mixture of typefaces with decorative elements. He first started by designing record covers and labels and then he works for several magazines. Some of his clients we can mention are City Limits, Dutch Postal Services, and German Cable Channel Premier. Brody is a also a font designer and he is responsible for typefaces such as Arcadia, Insignia, FF Blur, FF Gothic, FF Harlem and so on.
Brody along with Jon Wozencroft have founded Fuse, a digital typography magazine. Their goal through the magazine was experimentation. Brody also renamed his studio to Research studio and created Research Arts and Research Publishing.
In an interview with the designer, he reveals what research really means to him and his company; research is an analysis of structure and meaning. Brody also compares design to jazz music, both have to have a strong foundation before you can improvise. His art is structural. He combines science and art and creates in a modernist style.
Today Brody still works for his company creating visual language for publishing and motion picture but also does packaging and website design.
Heller, Steven. "Back talk: Neville Brody, graphic designer, type designer." Print (New York, N.Y.) 53.2 (1999): 36. Art Full Text. Web. 27 Oct. 2010.
Brody Goes Home." Creative Review 25.9 (2005): 19-20. Art Full Text. Web. 27 Oct. 2010
http://www.identifont.com/show?16X
http://www.art-directory.info/design/neville-brody-1957/index.shtml
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